Is Email Marketing Still a Viable Marketing Channel?
This was just too funny. I use Postini to keep my mailbox clear of junk mail (and I’ve got to say, it does a fantastic job — and, you can now use Postini with your Google mail account). The Postini service sends me an email every morning with a nicely organized summary of messages that have been quarantined — it only takes a few moments to scan through and see that, in fact, it’s all junk and I can delete it.
But today an email with the subject line “Is Email Marketing Still a Viable Marketing Channel?” caught my eye. No, I didn’t bother opening it. And I’d say the answer is… no, it’s not.
