OSeXy

In a well-written post, Aaron Wright describes his transition from a long-time Windows user to Apple and OS/X user:

I know the world of Windows like the back of my hand, as I’ve been using Windows-operating PCs since Win 95. I think it’s fair to say that when someone who knows a system that well decides to switch to another system, they have obviously done it for a reason, and I have.

In my own line of work, I have to acknowledge different operating systems are the right choice in different situations. Windows remains the operating system of choice for most enterprise endeavors. Even so, I’m one of the converts that wishes that balance will shift someday. I use a Mac because it’s a powerful Unix-based operating system that I’m at home in, and I feel it makes me more productive. This is important to me as the whole point of using a computer is getting things done on it, not letting the computer use me to keep it running.

Why is Apple succeeding in converting long-time Windows users? Clearly, the attention Apple has garnered in the past few years from its iPod brought it back into the limelight. Apple is sexy again. Once you get your hands on an iPod, it’s obvious that Apple “gets it.” Apple’s attention to detail is all-pervasive. It doesn’t end with the iPod. It doesn’t even end with it’s line of iMac’s and OS/X. “I’m a regular visitor to the Regent Street, London Apple Store, but my first visit was the one that made me giggle like a little girl,” adds Aaron Wright. Apple does everything to achieve the clean, simple and intuitive feel that is winning more customers over every day. The extra bit of attention is drawing new customers back to Apple where they have an opportunity to ask “do I really like using Windows?”

People are beginning to experience Apple as a means to improve their life. That’s hard to argue with. My bet is that it keeps the Apple market share swelling.