Good and simple
You could teach a whole marketing class from this short video. Microsoft spokesman Tom Pilla on Tuesday confirmed with iPod Observer that his company initiated the creation of the iPod packaging parody video reported last month. “It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced [regarding] packaging and to educate marketers here about the pitfalls of packaging/branding,” he stated in an email.
The video, which pokes fun at Microsoft’s tendency to create cluttered and hard to understand packaging, can be seen on Google Video.
But the message goes deeper than Microsoft packaging. It’s a philosophy that runs throughout Microsoft products — the “kitchen sink” approach to product development, something that is in stark contrast to Apple’s simplicity in all things. I believe consumers are starting to feel the “all in one” device just might not be such a great idea — perhaps we should be looking for the “one thing really well” device. While I agree that Microsoft Word has every feature a word processor could possibly use, I never use them. In fact, I’m frustrated by the numerous menu choices, changing features, and complex options. That explains why I use Pages. It doesn’t do everything a word processor could possibly do — it does what a word processor should do, and it does it very well. The philosophy has served Apple very well.
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